We Offer

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Advertising

  • Strategic guidance
  • Advertisments & TV commercials (Special interest & patient/consumer communication)
  • Mailings
  • Sales Support
  • Package Design

Digital Media

  • Apps & iDetails
  • eDetailings
  • eLearnings
  • Web 2.0
  • Social Media

Events

  • Continuing education for physicians
  • Launch events
  • Sales force congresses
  • Patient information events
  • Fair Stands

MEDICAL RELATIONS

  • Medical Education
  • Speaker Management
  • Content for eDetailings/eLearnings
  • KOL slidekits
  • Sales support material
  • Product monographies

Advertising

A brand has to convince through an excellent and unique creative idea that works across all forms of media. Havas Life Bird & Schulte creates the focus puller giving your brand a strong positioning and differentiating it from the competition.

Digital Media

iPad-Apps

iPad apps for successful discussions between sales representatives and clients
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Every day during their discussions with clients, thousands of pharmaceutical representatives use iPad apps developed in the Health Lounge. Our experience in designing iPad apps to support sales representatives’ communications encompasses a flair for using the medium, creative and practical content design and seamless technical implementation.

You can choose from our wide range of services, from single tools to full service packages:

  • Hardware provision: Procurement, technical setup and data configuration to ensure sales representatives can use apps immediately
  • eFolder creation: Developing the content and graphics of digital documents used during discussions
  • Technical implementation: Programming the eFolder on various platforms, e.g. Agnitio, ayemac, our own ProSales platform or any other platform of your choice
  • Market research: Qualitative testing of dialogue management and user friendliness with doctors or pharmacists in the target groups
  • Flexible discussion management: Tailored adaptation of the framework to suit the needs of your sales representatives
  • Management and updates: Regular version updates thanks to automated pushes onto your employees’ terminal devices
  • Support: Personal service hotline
Apps

Apps for professional circles and patients
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Target-group specific apps on smartphones and iPads are part of the modern communication mix. But beware: just because something is possible does not mean it is wise to use it!
Provide your target group with tools which are simple, relevant and useful (e.g. when on the move).

We are happy to advise you.

  • Concept design
  • Designing content and graphics
  • Storyboards
  • Realisation and programming
  • Upload to the app store of your choice
    (e.g. iTunes, Market Place, Google Play)
eDetailings

Implement eDetailing more efficiently than ever before
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Online training, whether it offers certification or not, is still enjoying immense popularity – it is as flexible to use as the internet itself.In the Health Lounge, you will not only find scientifically sound, creative eDetailing concepts but also ideas conceived especially to increase visiting frequency. One example is an integrated communication mix involving both travelling sales representatives and a call centre.

Don’t hesitate to ask us for help.

Digital Modules

Customised digital modules
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You can also use digital communication channels for events, special forms of advertising, presentation tools or internal communications.
Together, we develop individual solutions for the web, intranets and mobile end devices. For more interaction, motivation and a whole lot of fun.

  • Interactive survey tool via iPhone or iPad
  • Webcasts with live streams
  • Promotions (trade fair quizzes, stand presentations, augmented reality, digital trade fair panels)
  • In-house motivation campaigns via SMS, MMS or apps

Events

Bringing medicine closer to people

Successful event concepts create surprises, exceed expectations and arouse people’s emotions. We always offer something different and our solutions are not standard, off-the-peg concepts.

In the Health Lounge, we are constantly thinking of new concepts for you and we develop creative design ideas, bringing scientific content and brand messages for doctors, patients and sales representatives alive.

  • Further training for doctors and patients
  • Conferences, symposia and stand-alone marketing
  • Events for sales representatives
  • In-house campaign days

Medical Relations

Science – all wrapped up

Whether a sales representative’s folder, slide kit or app, our medical and scientific expertise goes into every project we complete for you. A high level of specialist competence and accuracy is especially important to us. We work with different experienced medical editors for each indication and our agency has worked closely with Freiburg University Hospital since it first opened.

We also hit the right note when working with experts and speakers. KOL Management demands experience and great instincts. We have both.

  • Medical writing (product monographs, slide kits, e-learning)
  • Speaker recruitment and management
  • Advisory Boards
  • Train the trainer
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