LIVING WITH
ATOPIC DERMATITIS
The patient information platform www.leben-mit-neurodermitis.info: provides a wide range of support options for AD patients: online services, dermatologist locators, self-tests, learning modules and information on therapy options.
The relaunch
Branding, content expansion, additional online services with distinct CTA & patient benefits.
METHODS
TV spots, ads and – most importantly – a strong social media presence guided the patient journey towards the website. With neuralgic triggers for young target groups.
TIKTOK
OUR PROJECT SERVICES
- Strategic consulting
- Patient communication branding
- Website relaunch, launch of Instagram account
- Social media campaign, including content management together with CGI Health
- Paid media mix integrating new channels such as TikTok and dating portals
At Havas Life Bird & Schulte in Freiburg, we create multimedia communication strategies for national and international healthcare companies. Our clients can count on creative input, strong scientific expertise and innovative guidance each and every time. They appreciate dynamic and intensive teamwork combining marketing, medicine and advertising.
Global Network
havas.com
Havas Life Bird & Schulte GmbH
Urachstraße 19
79102 Freiburg im Breisgau
Germany