Food for thought
When opinion creates knowledge: empirical science in crisis mode
Do you also have an uncle who doesn’t believe in climate change? Or a neighbor who’s opposed to modern medicine? ...
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Interview
A long and winding road into medical marketing
From scientist to advertiser – how I came to join a healthcare marketing agency
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MEDIZIN
Charismatic brand management according to Max Weber
The holistic triad of charismatic branding can also be applied to pharmaceutical brands. An approach to modern brand ...
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INTERVIEW
Creativity meets AI
In the dynamic world of advertising, the intersection between artificial intelligence (AI) and creativity is becoming increasingly important.
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