THE MANY FACETS
OF SPIOLTO® RESPIMAT®
Task
In the maturity phase of the product’s lifecycle, Spiolto® Respimat®, an established respiratory therapy using an innovative device, was to be given a large digital stage. The aim was to increase the API’s likability and recognition through a modern approach.
Campaign!
Branding, content expansion and new formats to educate HCPs – a lighthearted yet authoritative presentation with a touch of humor. With unusual formats that are not easily forgotten. That are also amusing and vibrant. And informative. But not too loud.
POP, PUNK AND POMP
Each patient is different. We add a splash of color to everyday life,
with plenty of puns and situational humor.
WATCH. CLICK. LEARN.
Treatment know-how gamified: HCP users
can test their knowledge on the HCP
information platform www.boehringer-interaktiv.de
OUR PROJECT SERVICES
- Strategic consulting
- HCP communication branding
- Website relaunch, launch of an interactive quiz module
- Development of a new omnichannel campaign with product info cards, paid media ads, mailing
At Havas Life Bird & Schulte in Freiburg, we create multimedia communication strategies for national and international healthcare companies. Our clients can count on creative input, strong scientific expertise and innovative guidance each and every time. They appreciate dynamic and intensive teamwork combining marketing, medicine and advertising.
Global Network
havas.com
Havas Life Bird & Schulte GmbH
Urachstraße 19
79102 Freiburg im Breisgau
Germany